You wake up with a banana slug tattooed on your face. You walk outside and notice that everyone else has the same tattoo. What is going on?

How can everyone have the same tattoo when you didn’t even know what a banana slug was until you googled it five minutes ago? Unlikely to have been a sudden coincidental love fest for the banana slug – not like dolphins and butterflies who seem to have the cutesy animal tattoo market covered. And banana slugs are UGLY.

But anyway, you don’t even LIKE tattoos so why would you have got one – and on your FACE of all places!! Absentmindedly you drink your morning smoothie and feel the tattoo tingle. “Mrs Sanderson, is it fading?” you say hustling over to your banana slug tattooed neighbour. As she nods you thrust the smoothie into her hands. She takes a big pull on the straw and her slug wipes off like someone has a giant eraser.

“Those bastards at Banana Co have done it again!” you shout “Best marketing campaign EVER!”